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Did you broadcast it today?

Did you broadcast it today?

  • Categories:company news
  • Author:
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  • Time of issue:2021-08-12
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(Summary description)Recently, when many colleagues see food natto and friends in the online business department, they often ask: Is there a live broadcast tonight? From May of this year, food companies started to sell live on the Founder Yanxuan platform

Did you broadcast it today?

(Summary description)Recently, when many colleagues see food natto and friends in the online business department, they often ask: Is there a live broadcast tonight? From May of this year, food companies started to sell live on the Founder Yanxuan platform

  • Categories:company news
  • Author:
  • Origin:
  • Time of issue:2021-08-12
  • Views:
Information

Recently, when many colleagues see food natto and friends in the online business department, they often ask: Is there a live broadcast tonight? From May of this year, food companies started to sell live on the Founder Yanxuan platform, from irregular to Once half a month, and now three times a week, from a few people watching to a maximum of 4,000 people watching online at the same time, the members of the live broadcast team tried the water time and time again, making continuous progress, and now they have become the little "net celebrities" in the company's live broadcast circle.

Keep learning and keep improving

Behind a seemingly simple live broadcast requires a lot of preparatory work. They need to understand the knowledge and price of each product, and then summarize the selling points to better "plant grass" for the audience. During the live broadcast, the anchor should use contagious words to create an atmosphere for the use of the product, so that the audience can directly and quickly understand the characteristics of the product. "With grain in hand, don't panic in my heart", piles of preparation materials made them sit in the live broadcast room without panic.

The friends of Yanxuan live broadcast are all food colleagues, not professional anchors. When the first live broadcast, they used 18 kinds of martial arts talents to make it to the end. Nowadays, they are relatively comfortable facing the camera, and they have been tempered in countless "awkward chats". For this reason, they have also summed up many small experiences to relieve embarrassment. When one person is broadcasting live, the other two become members of the "atmosphere group", driving the atmosphere of the scene, adding interactive messages, and collecting red envelopes when there are not enough words... The end of a live broadcast cannot be separated from the efforts of everyone in front of and behind the scenes.

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Although the body is tired, I love it more

At present, the live broadcast of Yanxuan is three people taking turns to live broadcast for one hour. Maybe we will feel that one hour is not long after listening, but during this hour they will continue to introduce products, and after the end of the game, their voices are hoarse and smoke. At first, they tried to use the microphone to broadcast live, but the effect was not ideal. The best way is still to "yell" loudly, so that everyone who enters the live broadcast room can feel the vitality of the host.

Yanxuan’s live broadcast is from 7 to 10 in the evening. The friends sacrificed a lot of personal time, but what you hear is more of them discussing the scene. Should we scream more provocatively? If we change the way of eating and broadcasting, it won’t work. There will be more people watching, and there will be more orders to open a live broadcast platform. These new forces have personality and vitality, allowing the company to step into the live broadcast field in a fashionable way and realize the integrated development of online and offline.

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Leaders have pointed out at meetings many times that it is necessary to make full use of new media and increase online development efforts. Founder Yanxuan is the company's newly launched online operation platform and an important step in the company's online development. Now that the epidemic situation is rebounding, live broadcast is one of the current business development channels. We must continue to accept new challenges, continue to study new methods, continue to achieve new goals, seize the new model of the development of the times, and achieve new breakthroughs and growth for the company.

Is the live broadcast today? We are all calling for you!

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